Arcade

“Arcade” is a video intervention that explores the space between perception and projection. Subtle and almost clandestine, it appears within the everyday advertising stream of the Neukölln Arcaden, installed across nine out-of-home screens on three floors.
Under the festival’s theme, the video interrupts the familiar urban imagery for a brief moment of just ten seconds, transforming it into a hyper-stylized comic reality — with sharper lines, louder colors, and exaggerated movements. One deep breath in, one out: OUT/SIDE/IN.
The intervention guides the audience through a sequence of visual worlds that feel both familiar and strange. It raises the question of how much of our surroundings we truly see — and how much we unconsciously invent.
“Arcade” breaks the logic of the everyday and translates it into a visual language reminiscent of arcade games or graphic novels. The boundaries between observation and imagination begin to dissolve. The comic-like distortion becomes a mirror of reality, exaggerating its structures and making them visible.
What emerges is an in-between space where perception is playfully deconstructed and reality and fiction merge.